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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,272 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingMeggenMarcel Zbinden
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Marcel Zbinden

Summary

About the company

Marcel Zbinden offers consulting and workshop services under the Kleiner Stups brand in customer psychology. The focus is on understanding customer behavior, researching it through customer research, and shaping it with behaviour design along the customer journey.

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Products & services

Industry:Management ConsultingMarket Research Institutes
✓ Offered
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Customer Behaviour Keynotes
Customer behaviour keynotes with accessible psychological principles, examples for touchpoints, and optional tailoring to the industry or company.
Customer Data Analysis
Analysis of existing customer data, including customer feedback, market research results, repeat purchase rates, awareness figures, marketing funnels and personas.
Customer Research Projects
Customer research projects using quantitative surveys, interviews and experiments to understand needs, buying barriers and reactions to new offers.
Behaviour Design Workshops
Behaviour design workshops based on BJ Fogg to turn behavioural insights into concrete measures, with target vision, prioritised actions and test planning.
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Location

Riedweg 14
6045 Meggen

At a glance

Legal form
Sole proprietorship
UID
CHE-398.962.823
Founded
2026 · 0 years
Last commercial register change
September 16, 2026
Employees
1 to 10

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