The core activity of Merkle is providing services and solutions in the area of Customer Experience (CX) transformation. This includes: Consulting and implementation of CX strategies, Development of experience and product designs, Implementation of engagement and loyalty platforms, Provision of analytics and insights services, Development and implementation of technology solutions (Platforms & Engineering), and GenCX (a specialized solution for CX transformation). Merkle supports companies in transforming their customer relationships and helps them develop and implement their CX strategies. To achieve this, the company works closely with leading technology partners such as Adobe, Salesforce, and Google.