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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingZurichMerkle Switzerland AG
Merkle Switzerland AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Merkle is providing services and solutions in the area of Customer Experience (CX) transformation. This includes: Consulting and implementation of CX strategies, Development of experience and product designs, Implementation of engagement and loyalty platforms, Provision of analytics and insights services, Development and implementation of technology solutions (Platforms & Engineering), and GenCX (a specialized solution for CX transformation). Merkle supports companies in transforming their customer relationships and helps them develop and implement their CX strategies. To achieve this, the company works closely with leading technology partners such as Adobe, Salesforce, and Google.

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Merkle Switzerland AG

Products & services

Industry:Management Consulting
✓ Offered7
Consulting & Business Operations
Consulting services for customer-experience transformation, product and service innovation, monetization and growth strategies, agile operating models, and industry business strategy.
Experience & Product Design
Experience ecosystem and content strategy, service design and product innovation, experience and interface design, and physical and emerging experience concepts.
Engagement & Loyalty
Loyalty strategy and program execution, digital messaging and customer service, promotions and experiential marketing, social and search commerce, and modern CRM.
Platforms & Engineering
CX architecture and cloud strategy, commerce and content platforms, marketing technology and customer data platforms, and experience and cloud engineering.
Analytics & Insights
Market research and consumer insights, commerce reporting and analytics, data and artificial intelligence, marketing measurement and optimization, and customer experience intelligence.
Merkury
Identity and data-value platform for enterprise use, focused on making customer data actionable and supporting identity-based activation.
LoyaltyPlus™
Global cloud loyalty management platform for building data-rich, engagement-led loyalty programs that go beyond transactions.
Trust & reputation

ranQ Trust Score of Merkle Switzerland AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Merkle Switzerland AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Merkle Switzerland AG scores 99.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Merkle Switzerland AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Merkle Switzerland AG scores 65.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.30.04%
Qualifications+0.00

Merkle Switzerland AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

June 26, 2023Media
"KI setzen wir schon seit Jahren ein und nicht erst seit letztem November"
netzwoche.ch
November 28, 2022Media
Neuer Sponsor für Best of Swiss Apps & Best of Swiss Web
netzwoche.ch
February 15, 2022Media
Merkle: Wenn Hautpflege Leben verändert
persoenlich.com

Knowledge

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Location

Kanzleistrasse 57
8004 Zurich

At a glance

Legal form
Corporation
UID
CHE-106.055.336
Founded
1990 · 36 years
Last commercial register change
August 10, 2026
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.100.03%
    • Full methodology

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