The company's purpose is to provide, in Switzerland and abroad, commercial development services consisting of acquiring, developing, retaining, and managing a client base on behalf of companies and organizations, through an omnichannel approach. This approach involves the design, planning, and execution of a unique and coherent system for prospecting, communication, sales, and follow-up, deployed in a coordinated manner across multiple channels. This ensures, on the one hand, the continuity of the customer journey regardless of the point of contact used, and on the other hand, the unity of the work method, messages, processes, and customer relationship management within the same mandate. In this context, the Company may, in particular, carry out telephone prospecting and sales activities, prospecting and promotional activities through digital channels, as well as promotional and direct sales activities in contact with the public. Activities in contact with the public include, in particular, promotional actions on public roads and in authorized locations, the operation of information stands, the exercise of itinerant trade, and, more generally, any direct prospecting or sales carried out in public spaces, it being specified that these activities are carried out in compliance with applicable legislation and, where applicable, the required authorizations, including when itinerant trader cards have been issued by the competent authorities. The Company also aims to create, set up, organize, animate, train, and supervise networks of independent business introducers, as well as to provide consulting, training, and operational support services directly related to the commercial development activities described above. It is specified that any activity subject to a specific authorization regime is carried out only to the extent that the legal conditions are met and, where applicable, after obtaining the necessary authorizations beforehand. In order to support and execute its main purpose, the Company may design, develop, integrate, operate, distribute, and market computer tools and automation solutions aimed at optimizing prospecting, sales, customer relationship management, performance tracking, planning, and administrative organization, including through the use of artificial intelligence techniques, provided that these activities remain related to commercial development and the acquisition and management of customers. The Company may acquire, hold, manage, operate, grant, and transfer intellectual property rights, including by obtaining and granting intellectual property licenses. It may process data, including data relating to prospects, customers, and partners, exclusively within the framework and for the needs of the activities described in this article, and in compliance with the federal law on data protection and its implementing provisions, as well as, where applicable, corresponding foreign standards. For the development of its activities and in direct connection with its main purpose, the Company may, in particular, create branches and subsidiaries, take stakes in companies pursuing an analogous, complementary, or useful purpose to its activities, contribute to their financing, carry out intragroup operations, grant loans or advances, as well as provide securities, guarantees, or bonds in favor of directly or indirectly related companies, and, when the interest of the Company justifies it, in favor of third parties, provided that these operations are objectively related to the exercise, development, continuity, or securing of the Company's main activities. The Company may acquire, hold, manage, encumber, and alienate real estate, to the extent that these operations serve the organization and exercise of its activity, and in compliance with the federal law on the acquisition of real estate by foreigners. The Company may, in general, carry out all commercial, financial, movable, immovable, contractual, and organizational operations directly or indirectly related to its purpose, or likely to promote its realization, within the limits of applicable law.
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